Insights that matter
Turn Insights into Revenue
Must haves, not nice-to-knows
High Def Insights
Unreasonable depth
Unlimited Creativity
change != more (same)
Scalability Matters
No one-off insights
Omni-channel
How they really shop
About Us
Research that Matters
Our Services
Brand equity analysis, segmentation and targeting, price optimization, optimization of product configuration
Branding
How much do your brand's differentiators matter?
Segmentation
Do you know what your target really wants?
Optimization
Do you know the price points that will maximize revenue?
Testing
How does it feel to use your prod/serv?
Top 3 Brand Tracking Mistakes
Tracking your brand’s performance should be simple, right? You just survey the market at regular intervals and you track your brands health against its competitors. If only. It turns out that there are a lot of potential pitfalls, which, once recognized can be avoided. 1. Surveying not often enough. Brands […]
How brands connect on an emotional level
Brands can connect with consumers at an emotional level in several ways. One way is by occupying a place associated with an inherently emotional occasion, such as an annual holiday or season. Many premium beers, for example, create season-specific varieties that they offer year and year. Same with chocolate manufacturers, […]
Truth in Research and Life
Zola said, “If you shut up truth and bury it… it will but grow, and gather to itself such explosive power that the day it bursts through it will blow up everything in its way.” This is true in both research and life. In my work with scores of Fortune […]