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Westwood, MA USA

(781) 801-0592 jdrpresearch64@gmail.com

Insights that matter

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Must haves, not nice-to-knows

High Def Insights

Unreasonable depth

Unlimited Creativity

change != more (same)

Scalability Matters

No one-off insights

Omni-channel

How they really shop

About Us

Research that Matters

Our Services

Brand equity analysis, segmentation and targeting, price optimization, optimization of product configuration

Branding

How much do your brand's differentiators matter?

Segmentation

Do you know what your target really wants?

Optimization

Do you know the price points that will maximize revenue?

Testing

How does it feel to use your prod/serv?

Services

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Top 3 Brand Tracking Mistakes

Tracking your brand’s performance should be simple, right? You just survey the market at regular intervals and you track your brands health against its competitors. If only. It turns out that there are a lot of potential pitfalls, which, once recognized can be avoided. 1. Surveying not often enough. Brands […]

How brands connect on an emotional level

Brands can connect with consumers at an emotional level in several ways. One way is by occupying a place associated with an inherently emotional occasion, such as an annual holiday or season. Many premium beers, for example, create season-specific varieties that they offer year and year. Same with chocolate manufacturers, […]

Truth in Research and Life

Zola said, “If you shut up truth and bury it… it will but grow, and gather to itself such explosive power that the day it bursts through it will blow up everything in its way.” This is true in both research and life. In my work with scores of Fortune […]